Tell mom how much you love her with strawberries! Grufesa, a producer and marketer of berries from Moguer, in the Spanish province of Huelva, has launched a new strawberry packaging for the domestic and European markets. It has been specially designed for Mother's Day, which Spain celebrates on Sunday 5 May.
This new packaging format, which is becoming part of a whole line of special formats for special occasions, contains 400 grams, making it suitable for sharing and giving. It has a heart and the word LOVE die cut in order to give visibility to the product, and has the word "mom" printed in Spanish and in the language of the countries where the company exports its fruit, some of which celebrate Mother's Day on a different date.
Also, in line with Grufesa's strategy and business philosophy of providing the end customer with a fuller and more satisfying experience, this format offers added value thanks to its recyclable and reusable nature. Furthermore, it includes a love letter where you can write some nice words for mom on such a special date.
This new packaging, printed in full color and also featuring the slogan The healthy berry, which serves to identify all of Grufesa's commercial brands, is easy to carry, so that it can be consumed directly anywhere, at any time of the day, and has been designed and developed with recyclable materials, in accordance with the firm's sustainability criteria and its commitment to environmental responsibility.
This new limited edition packaging is joining Grufesa's range for special occasions, which also includes the one for Valentine's Day, the special coloring packaging for children, or the collection of formats designed for Easter, among others.
"Innovation and originality are two of the qualities that have brought us to the top in the sector, and they are reflected in this new packaging format, which is ideal to give as a gift and share your love in a unique way," says the manager of Grufesa, Carlos Cumbreras.
This new line, designed for Mother's Day, will be marketed in Spain and in several European markets in which the company operates, "and where Mother's Day is usually marked by celebrations. We believe that giving fruit as a gift can help reinforce that family bond while encouraging consumption."