Baby greens a "crunchy alternative to romaine and iceberg"

On the heels of launching its Fusion blend just a few short months ago, lef Farms introduces another leafy green to the market, called Crisp. Touted as a crunchy new alternative to traditional Romaine and Iceberg lettuce, Crisp combines a robust, crispy bite with a fresh, bright flavor — making it an ideal way to add texture and flavor to sandwiches, or use as the foundation of a Caesar salad, among other recipes.

“As always, we want to introduce greens that bring more to the table than just the typical Spring mix”, states lef farm’s President and CEO, Henry Huntington. "New Crisp does just that by packing a crispy crunch into every bite, which up until now was only satisfied with Romaine or Iceberg lettuce," finishes Huntington.

Knowing a large majority of lettuce lovers eat iceberg and Romaine, lef Farms spent several months’ trialing different varieties that would deliver the crunch consumers love but with a unique flavor composition that's been a trademark of lef Farms’ other blends. lef Farms partnered with one of the largest grocery chains in the Northeast, Hannaford Supermarkets, to test its findings. After completing several rounds of sampling, lef Farms and Hannaford agreed that Crisp provided the distinctive combination they needed to meet the growing demand for a crunchy and flavorful alternative to Romaine and Iceberg lettuce.

The partnership between lef Farms and Hannaford Supermarkets doesn’t end at the research. In fact, these two local companies have created a lef-y alliance whereas Crisp is exclusively available at the 181 Hannaford stores across New England.

"We recognize that 'local' runs much deeper than just geography", begins Kim Kuusela, Local Merchandising Specialist at Hannaford Supermarkets. "It's about giving our customers the opportunity to find a variety of local products to help preserve local farmland, local traditions, and local jobs. And lef helps us deliver on our mission with fresher, sustainably grown products, reducing our food miles, and creating ecstatic fans. And we're excited to partner with them and look forward to all the possibilities Crisp brings to our guests,” concludes Kuusela.

Available in 4 oz. teal-labeled clamshells, Crisp can be found exclusively at Hannaford Supermarkets.

For more information:
lēf Farms
PO Box 7840
662 Route 106 North
Loudon, NH 03307 USA
P: 603.435.4500
F: 603.783.0250
www.lef-farms.com


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