"A vine tomato is so much more than just red and round"

Consumers decide whether a product is successful or not. The same counts for the flavour of vine tomatoes. Every two weeks, an independent taste panel reviews the taste and texture of Prominent products. With this accurate knowledge and the experience of their growers, they can produce vine tomatoes for every situation and every dish. "Our tomatoes are so much more than just red and round!"

To monitor the flavour of their products, Prominent uses a taste panel. Every two weeks, samples are being taken from their complete range of products, which are then reviewed by an independent party on characteristics such as taste and texture. This allows them to continuously chart the current value judgement of consumers instead of just meeting the requirements of large retailers.

Tomato sommelier
How do you define elements like taste and texture when examining vegetables? For tomatoes, there are no fixed values similar to the ones that are used when tasting high-quality wines. In the fruit and vegetable sector, Prominent takes the lead and presents itself as a sommelier for tomatoes. With their extensive knowledge about the specific characteristics of various tomato varieties, Prominent can offer consumers expert advice when choosing the perfect tomato for a certain dish.

What about the acidity, sweetness, juiciness and texture of tomato varieties? A perfect balance of these characteristics makes a vine tomato more attractive to consumers. Different varieties are great for different preparation methods. A fresh tomato soup needs juicy vine tomatoes, whereas a snacking tomato could use a little less juiciness; this would only make a mess while eating. A great ‘bite’ on the other hand, is important for snacking tomatoes, but not for tomatoes used in soups.

Looking for the perfect vine tomato
Sometimes, a vine tomato has the right taste but not the right texture. Then, growers start looking for specific varieties with specific characteristics that could strengthen each other. This process of plant breeding can take years and should not be confused with genetic modification; Prominent growers steer clear of those practices. But by using measurable science, they try to enhance the flavour of their vine tomatoes, so it always meets the current requirements of consumers.

Taste testing from the greenhouse to the kitchen
Prominent even analyses the state of the various products after they are sold in the supermarket. Even during transport, on display in the supermarket and in the kitchen of consumers, Prominent's vine tomatoes need to maintain their characteristics and taste. The higher and more constant the quality, the bigger the chance that products will be purchased again.

For more information:
Wim van den Berg
+31 (0)6 5756 4346

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