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US: VividGro partners with GrowGeneration to launch lighting solutions for commercial growers

VividGro has designated GrowGeneration as its first preferred vendor for their GroBar-X series of lighting solutions. The GroBar-X is a semi-custom crop agnostic lighting solution. "While the industry is busy selling fixtures we are building lights," said David Friedman, CEO of VividGro. "There is nothing on the market that meets our quality and efficacy ratings and is as cost effective as our solutions are. In addition, the GroBar is assembled in the U.S.A. and is easily customized."

Michael Salaman, President and Co-Founder of GrowGeneration, views the VividGro solution as a unique selling opportunity. "Their command of the supply chain allows for reasonable margins at a very competitive price," Salaman said. In addition to representing the GroBar-X solution at its stores nationwide, GrowGeneration will carry the core fixture products. The FlowerMax, GrowMax and VegMax fixtures are built from GroBar-X configurations for off-the-shelf use.

VividGro's team of agronomists, engineers and sales professionals are training the GrowGeneration sales professionals on horticultural lighting. "We don't view GrowGeneration as a customer, this is a true partnership," Friedman added. Salaman intends to turn the GrowGeneration stores into sales offices nationwide.

"We love the opportunity to be at the forefront of these next generation solutions," remarked Jeremy Corrao, V.P. of Commercial Sales for GrowGeneration. "Grow Generation is the perfect partner for us to scale our market presence quickly with a quality team of operators," added Randy Shipley, V.P. of Sales for VividGro.

GrowGeneration (booth #3164) and VividGro (booth #4626) are both exhibiting at the MJ Biz Conference and Expo this week in Las Vegas.

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