There is an extra reason to get behind Flavorite tomatoes in November, with a percentage of all Cherry Burst and Cherry Vine products going to "Maddy's Month".
One of the nation's leading glass-house tomato producers is donating 10 cents from each specially marked pack of tomatoes sold at Coles to Maddie Riewoldt’s Vision. For the third consecutive year, the company aims to raise around $100,000 for the cause to support research into bone marrow failure syndromes.
“The ongoing support from Flavorite and Coles provides us with a commitment to help fund important research and ensure others don’t face what Maddie went through,” CEO of Maddie’s Vision, Nicky Long said. "Maddie’s Vision has a single focus – to fund the urgent needs in medical research that will discover improved treatments and a cure for Bone Marrow Failure Syndromes (BMFS)."
The month was launched last week, with a cookoff between prominent chefs Johnny di Francesco from Gradi Group and Nick Mahlook from Atlantic Group, which was judged by Bone Marrow Failure patient Blake Dridan.
"“The Cook Off is the perfect way to raise awareness for Maddie’s Month and will involve some of Australia’s best foodies," Ms Long said. "We are delighted the decision about the best tomato recipe was made by Blake who knows first-hand how terrible Bone Marrow Failure is.”
Maddie Riewoldt’s Vision was founded by the Riewoldt family in June 2015 following her tragic death from bone marrow failure. She was the sister of former Aussie Rules football player Nick, and the cousin of current Richmond star Jack.
The foundation's research project, led by Dr Yih-Chih Chan and Professor Mark Dawson, continues Maddie's commitment to a greater understanding of, and cure for, Bone Marrow Failure Syndromes. Flavorite co-founder Mark Millis battled a blood cancer and knows from personal experience how critical medical research is to finding better patient outcomes.
“Bringing these popular chefs together to create a Flavorite recipe takes our partnership with Maddie’s Vision to a new level," Flavorite Farm Manager and Marks’ son Chris said. "Together, we can widen the awareness of what Maddie’s Vision has set out to do and continue to aim to find a cure for Bone Marrow Failures.”
The donation from Flavorite will assist research into genome editing of haematopoietic stem and progenitor cells aimed at uncovering novel therapeutics for Aplastic Anaemia and other BMFS.