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CombiVliet opens its doors on Lidl Farm Day

"Many people still have an ancient tomato farm in mind"

Hundreds of people visited the Lidl Farm Day at the NoordVliet location of CombiVliet in Middenmeer, Netherlands on Saturday, October 20. The public could discover where the products they buy at the grocery store come from and who grows them. For the children in attendance a quest was organized, an educational game teaching them where their food comes from and how it is grown by farmers. In total, 19 companies across the Netherlands were open to the public on this day.

One of the most popular stands for young and old was the stand with biological crop protection and bumblebees that provide the pollination. Who doesn't love little critters moving around. "We also received a lot of questions about this, because how do you know if a greenhouse is in balance in terms of biology? Well, that is the specialty of our Biology Specialists. It is important that there is enough 'food' for the natural enemies of the pests. This ensures the balance. Furthermore, it was nice for young and old to discover the queen among the bumblebees. Every population has a queen and without a queen they cannot live."

"Many people still have the image of a tomato grower of the past, 'the horticulturist in his greenhouse of a few thousand square meters'. That has really changed in contemporary horticulture. In order to grow the products in a sustainable and safe manner, we have to meet many requirements. That means we have to apply this on a large scale, so that this can all be efficiently organized. The public was therefore quite impressed by our location NoordVliet", says Roy van Vliet, location manager NoordVliet.

Harvest House, the growers association with over 70 growers, including CombiVliet, was present as well on this day. The public was able to get acquainted with the Tomatoblend product that recently was introduced at Lidl. This is a relatively new and versatile product that is increasingly being discovered by consumers.

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