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Greenhouse vegetable grower to launch seven products at PMA

With the produce industry preparing to head to Orlando for PMA Fresh Summit, greenhouse vegetable grower Pure Flavor® is prepping for one of the biggest trade shows ever. Pure Flavor® said it will be launching 7 new items at the trade show.

“We are bringing new products to market that will help our retail & foodservice customers grow their business. New items not only create impact in the produce aisle but are also a vehicle to help increase fresh produce consumption”, commented Jamie Moracci, President. In addition to the new items being launched at PMA Fresh Summit, Pure Flavor®’s new greenhouse facility in Georgia will soon be growing tomatoes & cucumbers year-round under the Georgia Grown brand.

Jamie Moracci

According to Pure Flavor®, its family of growers are producing more than ever which is setting up opportunities to connect with retail & foodservice partners at the PMA Fresh Summit Trade Show in Orlando, FL October 19-20.

Pure Flavor® will be unveiling the following new items at PMA Fresh Summit:

Redzilla™ Monster Sized Sweet Red Peppers; extra large lized peppers

Stingrays Hot Peppers; Multicolored hot peppers

Mini Munchies Tomato Snack Packs; Mini tomato snack packs aimed at kids

Snackerz One Bite Nano Cucumbers; Mini cucumbers.

Snackers One Bite Nano Tomatoes; Mini tomatoes

Juno On The Vine; Vine-ripened red grape tomatoes

Azuca On The Vine; A premium red cherry tomatoes on the Vine”

“By having a variety of fresh vegetable options from our family of growers, we remove the seasonality and provide a consistent, flavorful product 12 months a year. With new options and our Georgia facility getting ready for its first crop, we have a very exciting year ahead of us”, said Moracci.

“Our brand strategy is to always go beyond the package; when it comes to bringing new products to market, we want to ensure that our customers have all the information they need to make the right purchasing decision”, said Chris Veillon, Chief Marketing Officer.

To learn more about Pure Flavor®, visit Booth 707 at PMA Fresh Summit

For more information:
Chris Veillon
Pure Flavor
Tel: +1 (519) 326-8444

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