Plant Empowerment book officially launched at CGC

Last week on October 3rd, during the Canadian Greenhouse Conference, the official North American launch of Plant Empowerment was held.

Together with the current partners of Plant Empowerment; Ludvig Svensson, P.L Light Systems (Hortilux), Koppert Biological Systems, Hoogendoorn, and Cultilene, the new book about Plant Empowerment was promoted.

What is Plant Empowerment
Plant Empowerment proposes a new complete approach to growing crops in greenhouses. The first steps of Plant Empowerment were made 10 years ago with ‘Next Generation Growing’. It is based on a combination of physical and physiological principles, rather than experiences, hunches or green fingers. Plant Empowerment aims to optimize growth by supporting the plant in keeping its balances regarding energy, water and assimilates in equilibrium.

Presentation by author Jan Voogt
A diverse group of growers, production managers and associates from all sectors of horticulture gathered on Wednesday October 3rd at the Canadian Greenhouse Conference in Niagara Falls for the official North American launch of the brand new book Plant Empowerment.

Writer Jan Voogt represented fellow authors Peter Geelen and Peter van Weel, and started off the afternoon with an introductory lecture on the principles of Plant Empowerment.

First book to Truly Green Farms
After his interesting sneak preview Jan Voogt presented the first signed copy of the book to Hilco Tamminga, owner of Truly Green Farms. Hilco was very honored to receive the first copy: “It is an honor to receive the first book. We endorse the principles of Plant Empowerment. This theory helps us to grow better without forgetting the 3 Ps; People, Planet and Profit. With Plant Empowerment we can achieve all 3!”

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