New tomato brand to be launched December 2018 in Western U.S.

Flavorful Brands and The Produce Exchange / Lipman Family Farms are partnering to expand Tasti-Lee® tomatoes to the Western U.S market. According to the company, Tasti-Lee tomatoes have enjoyed success with consumers and retailers in the Eastern U.S. Tasti-Lee® is now expanding nationwide, and through the new partnership, mainstream retailers and millions of shoppers in the Western U.S. will have access to the tomatoes.

The Produce Exchange said its strength lies in the supply-chain while Lipman Family Farms is the largest tomato supplier in North America.

Flavorful Brands, LLC manages the Tasti-Lee® tomato brand and licensing of Tasti-Lee® production, distribution and sales. The company said it's goal is to build the tomato brand into the #1 selling tomato in America. The tomatoes will be available in the Western U.S all year round. The partnership plans to launch other garden flavor tomatoes to extend the Tasti-Lee line of products to other tomato category segments.

“We believe that this partnership will benefit growers, distributors, retailers and consumers. Tasti-Lee® is a great tasting and slicing tomato that we know people will love. We are excited to be able to bring this product to retailers and consumers in the West,” says Sam Jones, Jr, GM , The Produce Exchange.

Says Chris Lindley, CEO Flavorful Brands, “TPE is a premier and well-respected tomato distributor and we are excited to be able to partner with them to bring Tasti-Lee® tomatoes to the Western US. We believe that our distributor partners are key to our growth and believe that the right partners will help us maintain our high quality standards to deliver great tasting produce to retailers and consumers. ”

Launching December 2018, Tasti-Lee tomatoes will be available in bulk and packaged forms in mainstream retail stores across the Western U.S.

For more information:
Leigh-Anne Anderson

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