Consumers' need for information is on the rise. They increasingly want to know by whom a product is produced, where exactly it comes from, and what you can do with it. People are also sensitive to a product's reputation. In short, it is increasingly essential to inform consumers as completely and transparently as possible. What does that mean for Dutch tomatoes?
Dutch supermarket chain, Albert Heijn, is a good example. This is one of the companies that actively share product information with their clients. So, the face of a grower regularly features in their TV commercials or on the shop floor. The Allerhande concept is also a good example. A magazine and a website with recipes and a social component for reactions and bringing in their own recipes - all linked to your shopping list. There is even an app that shows you which route to take in the store to find the items you need. In this way, many customers are reached.
Sharing relevant content
First and foremost, information, or rather, content must be relevant. It must be interesting for the consumer to read and even to share. Dutch tomato specialist, Prominent, gladly helps partners and retailers with their information needs. Whether it be about cultivation, sustainabillty, or getting inspiration.
There is no lack of relevant content about tomatoes. It may well be the most versatile type of vegetable. So versatile that the tomato was featured on the cover of the April edition of the Allerhande magazine. In a nine-page article, not only the different varieties and their characteristics were featured. The editors also explained how to grate, marinate, and roast tomatoes.
Add something personal
Do you want people to remember your story? Then add something personal. Give your business a face. Inspire or surprise. This is what Prominent Tomatoes tries to do with the stories behind their farmers and their tomatoes. They use a storyboard made up of six different pages. Here, the company openly and honestly tells the stories of their growers. Every day, these people work passionately on sustainably growing healthy, tasty products.
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