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Fresh investment poised to bring innovative device to exporters worldwide
Based in Stockholm, Sweden, MOST has developed a solution for fresh produce and other perishable goods, the MOST Device, which can track both location, temperature, light, humidity and shock during ocean-going maritime shipments and upload stored data at any given opportunity to the GSM-network — and determine the best routes for land transportation in real time.
With four digital sensors plus location tracking, which provide continual online updates, the device is attracting increasing numbers of clients worldwide, including major players in the fresh produce sector, according to CEO Jon Hjertenstein.
This global expansion looks set to be given a significant boost with the recent entry of a group of South Africa-based investors, Knife Capital, which includes Bob Skinstad, a former rugby professional who represented the Springboks in two Rugby World Cups, including as part of the winning side in 2007. Skinstad, who is a part of Knife Capital's London office, has taken a seat on the MOST management board as part of the investment.
In doing so, Skinstad and Knife Capital join Lars Markgren, co-founder of King Digital Entertainment, a British-Swedish game studio that created global gaming sensation Candy Crush, which has been an investor in MOST since 2014.
As Hjertenstein explains, the new round of investment will enable MOST to significantly expand by being able to promote the capabilities of the MOST Device in markets worldwide. One of the first steps towards achieving this will be the recruitment of representatives in markets across Europe, Latin America and North America, as well as southern Africa, with further expansion into Asia to follow at a later date.
For more information:
Jon Hjertenstein, CEO
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