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US: Syngenta recognized as Analytics 50 company

Syngenta was presented with an Analytics 50 award by Drexel University’s LeBow College of Business during a ceremony at the university’s Philadelphia campus on Nov. 2.

Joining the ranks of top professional services and consumer companies, Syngenta was recognized for its development of data-driven tools that help farmers make more strategic decisions when selecting soybean seed varieties.

“Selecting which seed varieties to plant, from among the hundreds of options available to them, is one of the most important decisions a farmer makes affecting the success of their business,” said Dan Dyer, head of seeds development at Syngenta. “While farmers have historically relied on brand loyalty, personal experience and anecdotal data to make their seed decisions, our efforts show that leveraging an advanced analytics approach can help navigate the complexities of choosing seed varieties that will perform in unique production environments.”

Using analytical modeling, Syngenta researchers have in recent years developed predictive models for soybean crop yields by seed variety, taking into account numerous variables such as local field conditions and environmental factors. The resulting dashboard, which is used by Syngenta sales representatives and agronomy service representatives, helps provide detailed product selection and product placement recommendations at a field level.

In addition to building farmer confidence in the performance of Syngenta seed varieties and informing optimal seed placement decisions, Syngenta’s marketing analytics program has improved the company’s ability to market seed varieties.

“The transparency of our data is driving open discussions with customers and generating a different selling and engagement approach,” said Gregory Doonan, head of oilseeds genetic projects at Syngenta. “We are using advanced analytics and geospatial information to dial in on a farmer’s field, understand their needs and equip them with the right information to make an informed and profitable seed-buying decision.”

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