Beyond the novelty of growing food in the bowels of London, Growing Underground's approach shows that it's possible to feed a growing population without the carbon-intensive effects of conventional industrial agriculture, which is in many ways unsustainable.
"They can grow food under deserts, they can grow food in old salt mines, they can grow food in old World War II bunkers," said Daniel Epstein, CEO of the Unreasonable Group. "They can port this model to any town in the world."
The Unreasonable Group incubates and invests in companies tackling social issues, including Growing Underground and other startups growing food with hydroponic and aquaponic technology.
Source: CBS News