Russian consumers have become accustomed to a different supply since the boycott. Not all of them are happy with the quality of goods on the shelves either. This was evident in a survey done last month. We visited a supermarket in Moscow to see what kinds of fruits and vegetables are on offer. Bananas, onions, and tomatoes; at first glance it seems there is a wide range of fresh produce available. At closer inspection, however, you see that the consumers complaints are justified. The products' quality leaves much to be desired. Fruits and vegetables are being promoted. Nice offers: grapes for EUR 1.16; watermelon for EUR 0.20 and tomatoes for EUR 0.72 euro.
These seem like good prices, but the average salary in Russia was, according to Trading Economics' July figures, Ruble 39,355 per month. This is the equivalent of EUR 572 euro per month. This average monthly income is, incidentally, above the 'living wage' - an amount that is needed on average to meet all your basic needs.