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Chinese retail platform starts sourcing GlobalGAP products

Tmall Fresh and GlobalGAP jointly announce their recently founded partnership. From now on, Tmall Fresh, which is operated by Alibaba Group, will source fresh produce from GlobalGAP certified producers.

The online retailer will enable the products to reach China’s vast and growing consumer market. Tmall.com is seen by many as a destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited b2c online retail website in the world.

For more information:
GlobalGAP
www.globalgap.org