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Farming is the new gym in Japan

Farming is the new gym. Well, at least for the group of Japanese citizens that have a membership with Agrimedia. This Tokyo-based company was founded by Takashi Morofuji. He envisioned creating a new market by convincing people who enjoy sweating in the gym to get out into the field instead.

Agrimedia runs a total of 60 farms and offers citizens to subscribe to a farmer program. User fees are about 8,000 yen per month, similar to fitness club memberships, and provides a fun and hassle-free experience. Seeds, fertilizer and farming equipment are provided, and staff members make sure overall operations go smoothly and successfully. The harvested vegetables are served at various events the company organizes.

At a typical Agrimedia location, annual sales per 1,000 sq. meters stand at 10 million yen, far more than the average farm, which makes several hundred thousand yen from growing vegetables on the same amount of land, and most private-sector tourist farms.


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