Rabobank and RocketSpace welcome global corporations to Terra

Rabobank and RocketSpace announced the addition of two new corporate collaborators to Terra, the Food + Ag Tech Accelerator, and the official opening of startup applications. Givaudan and Grupo Azucarero México will join Terra, alongside other progressive corporate leaders and the industry’s most disruptive startups, to fuel cross industry innovation. At its foundation, the program combines RocketSpace's global tech ecosystem and startup network with Rabobank’s food and agribusiness leadership and expertise.

Terra was designed to play a pivotal role in the rapidly growing ecosystem surrounding food and agriculture startups by addressing an untapped opportunity to enable collaborative innovation between corporations and startups. The joining of these global companies represents the partnership potential that makes the program’s approach entirely unique – the opportunity for corporations and startups to work hand in hand on real-life product testing and go-to-market solutions. Unlike other accelerator programs, Terra immerses participants in the innovation process, helping guide the products' evolution and providing real-time feedback throughout pilot testing.

“We are very excited to have Grupo Azucarero México and Givaudan join the Terra team. Both brands represent true innovation in their field, and I have no doubt that they will provide invaluable guidance and international exposure to the participating startups,” said Rabobank North America Head of Startup Innovation, Manuel Gonzalez.

“Changing the way we grow, prepare and distribute food is a huge undertaking but also a huge opportunity,” said Duncan Logan, founder and CEO of RocketSpace. “Innovation flows like water – into the easiest spaces first. Food and ag is not one of those spaces, but with open collaboration between emerging startups and global brands, we will see significant advancements in innovation.”

For more information:
www.terraaccelerator.com