Hendrick's Gin has revealed a whimsical spectacle unlike anything the world has ever seen before. Throughout the day on November 30th and December 1st, holiday shoppers prone to wonder and curiosity are advised to keep an eye out for the Hendrick's CORGAN, or rather, the Cucumber Organ of Remarkably Glorious Auditory Nirvana.
Photo: BartenderAtlas (Twitter)
The Hendrick's CORGAN is the first of its kind, built completely from scratch using technology created specifically for this occasion. Hendrick's uses two very different types of stills in the production of their small-batch gin - an antique Bennet from 1860 and a rare Carter-Head still. Both hail from the opulent Victorian era, which is where they drew their inspiration for the design of this extraordinary apparatus. The actual organ keys are made of real, whole cucumbers - 49 to be exact - which harness the energy of touch to translate electric currents from the organist's fingertips though each individual cucumber, and the result is a glorious composition of notes arranged into some of the worlds most beloved and unusual melodies.
The CORGAN in action (video: wonderMakr)
"We promise not to be offended by long stares or funny looks, and if you want to call it bizarre we will accept the accolade with pride," says Alvin Ramchurn, Canadian Hendrick's Gin Brand Ambassador. "It would be silly not to expect an unusual reaction to such a peculiar contraption, because after all, that is what Hendrick's Gin is all about!"
Set to unfold in the epicentre of the Toronto Eaton Centre, one of city's most popular tourist destinations, the Hendrick's CORGAN delivers a never-before seen botanically-inspired, odditory experience, featuring some of Toronto's most highly decorated organists performing an array of fanciful holiday tunes.
For more information:
us.hendricksgin.com
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