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UK: Organic sales driven by consumer mistrust

The Soil Association believes that increasing mistrust amongst shoppers is driving organic sales. Following this year’s Organic September campaign, sales of organic products are expected to reach £2bn by the end of 2016 and the Soil Association said the figures showed organic was now a ’core part of the market’.

Consumers are now searching for products with ‘the most credible audited supply chains’ and heightened consumer awareness and interest in food production is also leading to a re-engagement with high street independents selling organic.
Organic sales through supermarkets have increased by 6 per cent for the 52 weeks to October 1 according to figures from Nielsen.
The produce sector had a very strong performance with 9.6 per cent increase with significant growth continuing on organic fruit over the same period.
Aldi have increased their range of home grown fruit and veg to 6 products and announced that sales grew at 48% year on year this September compared to 2015.

The research also highlighted opportunities for supermarkets including convenience food, particularly in smaller ‘top up’ stores.


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