Canada: GoodLeaf Farms brings local salads to Dominion Stores
Using technology created by its parent company TruLeaf Sustainable Agriculture Ltd., GoodLeaf is pioneering a new, indoor, vertical farming system that uses LED lights and reclaimed rainwater to grow ultra-fresh produce in as little as three weeks, without the use of pesticides. The process uses up to 90% less water than traditional farming methods and can be harvested, packaged and available for sale on Newfoundland shelves within a matter of days.
“We know our customers are looking for exceptional produce, grown locally wherever possible, which is why we are such huge supporters of local and regional suppliers,” said Mark Boudreau, Director, Corporate Affairs, Loblaw Companies Ltd. “Having fresh local vegetables year round in Newfoundland would have been impossible a decade ago. We’re excited about today’s launch, and proud of our role working with TruLeaf over the past few years to bring this innovative farming technology to our Dominion customers.”
“We are thrilled to be bringing a new era of freshness to Atlantic Canadian consumers,” said Gregg Curwin, President & CEO, GoodLeaf Farms. “We grow our produce in tightly-controlled environments to the very highest standards in the industry. It’s a difference you can truly taste. And by dramatically reducing the time and energy needed to transport produce, it really is a new way to eat responsibly.”
For more information:
www.goodleaffarms.com