Mexico: Holland Pavilion and Seminar at Expo Agroalimentaria 2016

Protected horticulture is getting more and more important in Mexico. According to numbers from the Mexican Association for Protected Horticulture (Asociación Mexicana de Horticultura Protegida AC – AMHPAC) at this moment the sector is good for 240,000 fixed jobs and 300,000 indirect jobs. The sector is growing with impressive numbers. Each year around 1,500 hectares of protected horticulture are being built and nowadays there are more than 23,000 hectares in existence.

The Expo Agroalimentaria is the most important horticulture fair in Mexico (in 2015 a bit more than 100.000 visitors) and therefore the perfect place to meet companies and people from the sector. There is an indoor exposition area of 40,000 m2 with 794 stands, demonstration plots, and a business center. The outdoor exposition area, mainly with machinery and agricultural implements, has a surface of 8,400 m2. There are seminar rooms, demonstrative plots and greenhouses.

The 21st edition of the Expo Agroalimentaria 2016 takes place from Tuesday November 8th to Friday November 11th in Irapuato - Mexico. It is the second time that it takes place on a larger location just outside Irapuato.


Agricultural counselor Jean Rummenie (right) and Frank Hoogendoorn of the Dutch Embassy at last year’s Holland Pavilion

This year the Holland pavilion (Indoor stands A609 – A1110) is also bigger than in previous years. It consists of 23 stands which will be used to promote a wide variety of companies: Aweta, Priva América Latina S.A. de C.V., Patron Agri Systems International, Plantanova, Cultilène, Flier Systems, HortiConnect NL, Grow Group, Global Green Team, INA Plastics S.A., Hoogendoorn America Inc., VB Greenhouses, Voltea, Anthura B.V., Van der Knaap - Forteco, Prins Group, Vivero Flor y Miel S.P.R. de R.L., Royal Brinkman México S de RL de CV, HortiMaX B.V., SION Young Plants B.V., and The Embassy of the Kingdom of the Netherlands.

Total Dutch presence at the Expo Agroalimentaria is even higher because some other Dutch companies are located elsewhere at the fair and there will also be many Dutch visitors.


Impression of the Expo Agroalimentaria in 2015

The Embassy of the Kingdom of the Netherlands and all Dutch companies at the Expo Agroalimentaria will be glad to offer you the information and products you are looking for.

On Wednesday November 9th the Dutch ambassador in Mexico, Margriet Leemhuis, will visit the expo. That same day the seminar “Soluciones Holandesas para Mejorar la Producción en Invernadero” takes place in conference room “B”. From 11:00 – 12:00 Juan Gonzalez (Hoogendoorn Growth Management) will talk about “The Next Generation Growing” (“La Nueva Generación de Técnicas de Producción”) and from 12:00 – 13:00 Monica Cabildo (Wageningen UR Food & Biobased Research) will give her presentation about the Mexican Agrofood sector called “Sector Agroalimentario Mexicano: El dinero que dejamos en la mesa”.



If you come to the Expo Agroalimentaria don’t forget to attend the seminar and visit the different stands of the Holland Pavilion.