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Mexican berry and propagation industry taking off

In the summer of 2015, Pedro Torres founded HortiCultorres; a new company formed to provide horticultural supplies and consulting to the Mexican greenhouse industry for Fibredust and Blackmore-EllepotUSA. Since inception, his new company has been very busy supplying Mexico's budding greenhouse industry.

Growing up as the son of a farmer, Pedro Torres realized early on that horticulture was his passion. After graduating from the University of Queretaro as an Agronomist, he gained experience in the horticulture field working with several leading Dutch companies active in the Mexican market. "Now that I started my own business, I can combine my education, experience from previous jobs and the experience I gained from growing in my own greenhouse", Torres said.

Nursery production in Mexico

Overcome challenges in propagation industry

Torres partnered with several U.S. companies to provide quality materials to the Mexican industry. "We are the official Mexican partner for Blackmore-Ellepot U.S.A, the American based company specializing in the Ellepot systems. Thanks to this partnership, Mexican growers and propagators now have full access to the complete line up of Blackmore's propagation trays and systems as well as the full line up of Ellepot machines and the Blackmore precision seeder program."

The efficient and convenient Ellepot system is finding greater acceptance in the Mexican nursery and propagation industry

According to Torres, there is high demand for these products and services in the Mexican propagation and nursery industry. "Among our customers are propagation nurseries that produce starting material for vegetable growers, nurseries as well as banana, agave and even coffee plantations. This is a huge industry challenged by problems, and Ellepot´s machines and Blackmore seeding and plug solutions are excellent solutions to overcome these.”

Coir substrates

In addition, Horticultorres is working closely with U.S. coir substrate manufacturer FibreDust. Torres promotes FibreDust coir substrates among Mexican greenhouse growers and has been instrumental introducing FibreDust’s new greenhouse products to the mexican ag market.

Tomato young plants propagated on rockwool cubes transplanted onto FibreDust slabs in a Mexican greenhouse.

He explained that the FibreDust growbags are now available to Mexican growers in special mixes, tailored to specific crops and growing habits. "We have been developing these blends with the growers, and together defined several blends. We have the ‘True’ a blend with a high ratio of coco peat dust. ‘Action’ is a coarser coir blend with more coco chips blended with coco peat, and finally the ‘Super Chip’ blend is a mix with maximum amount of coco chips”.

Growing berry industry

Horticultorres is also seeing great development in the Mexican berry industry. "The acreage with protected berry cultivation increases every year, therefore FibreDust has also developed a special growbag for this industry: BerryBlend. We expect a lot from this grow bag and this industry in the coming years, the potential for this sector is huge."

Transplanting strawberry crops directly into FibreDust's Berry Blend bags at a Mexican berry tunnel farm.

Warehouse in Queretaro

Pedro Torres has a warehouse and greenhouse operation in his hometown of Queretaro, the area where he grew up. “I have been running my own greenhouse operation for many years together with my dad. I am glad that I can now combine my knowledge and experience to help other growers achieve great results and to stand out."

Horticultorres is exhibiting at the upcoming ExpoAgroalimentaria Guanajuato 2016 at booths 1100 & 1128.
For more information:
Horticultorres S de RL de CV
Pedro Torres Plaza
[email protected]