Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

School’s in session. Join the berry academy

Well•Pict Berries announces the opening of its virtual Well•Pict Berry Academy.

Designed to inform, educate and excite retailers and their store teams, the Well•Pict Berry Acadamy is literally a crash course on the science and history behind the Well•Pict premium berry brand. Expert tips on grading and handling are featured, helping to get more of the profit-making Well•Pict Berries onto store shelves faster. And attending is easy, because it’s all done online.

Currently comprised of a four-part video series, each visually entertaining video is under 3 minutes in length, so they’re quick and easy to watch. Plans for an expansion to a six-part series are already in the works, addressing additional topics and tips. Subjects currently covered range from the uniqueness of Well•Pict’s premium, proprietary berries to our longstanding commitment to sustainable growing practices, as well as the importance of maintaining the cold chain from farm to store.
In addition to the videos, Well•Pict will be supplying helpful grading tools and aids to qualifying retailers. The Well•Pict Strawberry Inspection Chart is the exclusive education tool of the Well•Pict Berry Academy and features a visual grading system on the back. Both functional and beautiful, it’s defined examples of how to specifically grade a Well•Pict Berry is sure to make it easier for those receiving product at distribution centers and docks.

It’s well known in the industry that Well•Pict Berries are bred to be a darker, softer, sweeter berry at delivery than the competition — which is what consumers want! But Well•Pict recognizes that this can also be a challenge for retailers, and the Well•Pict Berry Academy is structured to decrease any confusion for retailers when receiving a shipment of premium Well•Pict Berries.

“We’re so excited about the Well•Pict Berry Academy Retailer Education Program,” says Dan Crowley, Vice President of Sales for Well•Pict Berries. “Because our premium, proprietary Well•Pict Berries are different than other strawberries, we wanted to help those on the other end of the shipping process know what to look for when they receive Well•Pict Berries.”

Together, the Well•Pict Berry Academy video series and Inspection Chart Clipboard will help educate store inspectors on the specifics regarding the unique qualities of Well•Pict Berries, ultimately minimizing waste and increasing profits across the board. And the best part? There’s no test at the end — everyone passes.

The Well•Pict Berry Academy Video Series can be found at the Well•Pict Berries YouTube channel, or by visiting The 4-part video series will be expanded in the coming months, so keep an eye out for more exclusive content. And check out the Well•Pict Strawberry Inspection Chart for yourself at PMA Fresh Summit Booth #1142.
Publication date: