NatureSweet continues fight against breast cancer

NatureSweet Tomatoes is partnering with Susan G. Komen to support Breast Cancer Awareness Month for the fifth straight year. This fruitful partnership continues to grow on the strength of both organizations’ approach to their long-standing commitments – NatureSweet’s to Tomatoes Raised Right, and Komen’s to finding a cure for breast cancer.

“We are thrilled to once again partner with Susan G. Komen, and we are dedicated to contributing to the prevention and search for a cure,” said Michael Joergensen, vice president of marketing at NatureSweet. “Just as Komen systematically invests in education, screenings, treatment and research, so must we consciously invest in developing our 8,000 full-time associates and raising of our tomatoes right from seed to shelf.”
NatureSweet has promoted breast cancer awareness for years to draw attention to the link between healthy diets, which include 2.5 cups of fruit and vegetables daily, and a possible reduced risk of developing cancer. This year’s campaign features Cherubs, bite-sized salad tomatoes in limited edition PINK packaging. The campaign, which launched September 26, 2016 and runs through November 5, 2016, includes a $100,000 donation to Susan G. Komen, regardless of sales, bringing the total amount donated since 2012 to $355,000 to aid in the search for the cure.
“Associates are our greatest competitive advantage and lifeblood of NatureSweet,” Joergensen said. “Breast cancer has affected too many families, including some of our own. Our partnership is an acknowledgement of those whose lives have been affected by this now increasingly preventable and curable condition, thanks to Susan G. Komen.”

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