During Rijk Zwaan's tomato demo day the vegetable breeder showed their complete range of tomatoes in their Trial Center Tomato in the Netherlands. It was a great moment for growers, trade and retail to see, evaluate and taste existing and new varieties. The many shapes and colors in the snack segment attracted attention.
When asked about the strength of the demo day, tomato crop specialist Ben Zwinkels says: "Here we show the varieties as they appear 'in the wild'. That honesty is appreciated here, judging by the high number of visitors." The medium TOV Volicia RZ and large TOV Prodezo RZ got a lot of attention. It was also busy at the display with Ternetto RZ, the blocky, 10-gram plum tomato.
With Ternetto, Rijk Zwaan presents a productive and tasteful all-round red snack tomato. Zwinkels: "With various shapes and colors, we offer our partners extra marketing opportunities. Snack tomatoes remain very popular. 'Fun' is important in the snack segment, but the taste has to be good. We're making great strides in that at Rijk Zwaan."
For more information:
Rijk Zwaan Nederland B.V.
Burgemeester Crezéelaan 40
2678 KX De Lier
The Netherlands
T: +31 (0)174 532300
rijkzwaannederland@rijkzwaan.nl
www.rijkzwaan.nl
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