The newest Cornell strawberry variety concentrates intense flavor in a berry big enough to fill the palm of your hand.
Topping out at over 50 grams, Archer, the latest creation from Cornell berry breeder Courtney Weber, is comparable in size to a plum or small peach. But this behemoth stands out in ways beyond just its proportions: the flavor and aroma exceed what you’d expect from a strawberry of such unusual size.
“Archer is an extraordinarily high-flavored berry,” said Weber, associate professor in the Horticulture Section of the School of Integrative Plant Science. “It has an intense aroma, so when you bite into it you get a strong strawberry smell, and it’s very sweet, so you get a strong strawberry flavor that really makes an impact.”
Weber says the combination of large fruit and strong flavor hits the sweet spot for local growers who sell in farmers markets, u-pick sites and roadside stands. Archer ripens in June and holds its large size through multiple harvests for two to three weeks.
Click here for a video in which Courtney Weber provides some more information about the new strawberry.
Announcements
Job Offers
- Retail Key Account Manager
- Sales Representative Southeastern US
- Bedding and Perennials Sales Manager Europe
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
- Manager Operations & Logistics
- Vegetable Advisor (Permanent)
- Horticultural Commercial Director
"Tweeting Growers"
Top 5 - yesterday
- 10% increase of tomato production in the new Looije greenhouses
- AU: Provenance Propagation construction close to completion
- Busy days at GreenTech Americas 2023 in Mexico
- Indoor growers fight pests and diseases with LED lighting
- "If you don’t focus on the plant, you cannot develop the tech to be successful”
Top 5 - last week
- 10% increase of tomato production in the new Looije greenhouses
- How growers boost crop yields with greenhouse film EVO AC®
- Stronger plants & higher production with autonomous growing in Mexico
- AU: Provenance Propagation construction close to completion
- Thanks to air-conditioned greenhouses, Emirati producers can grow tomatoes during 45 °C summer
Top 5 - last month
- Japanese Berry Pop fresh strawberry seeds now available for global markets
- 10% increase of tomato production in the new Looije greenhouses
- Kuwait: Aeroponic greenhouse to continue country's effort to cut down import
- A greenhouse full of cherry blossoms in Hungary
- Combining aquaponics and hydroponics in a 2 hectare Bahrain facility
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-27 "We understand the needs of retailers and growers"
- 2023-03-24 Downward tomato trend in Spain reversed since energy crisis
- 2023-03-20 Resistance makes the difference: are our main focus in the leafy vegetable products"
- 2023-03-20 Change of leadership at East-West Seed
- 2023-03-15 Startup says it can breed tomatoes on demand
- 2023-03-15 Genetic diversity between local landraces and current breeding lines of pepper in China
- 2023-03-14 NL: Minister of Agriculture visits Dutch breeder
- 2023-03-03 Sowing the seeds of women’s leadership in researching Pakistan’s chilli sector
- 2023-03-02 Rijk Zwaan and IG International introduce Sweet Palermo in India
- 2023-03-02 The Svalbard Global Seed Vault celebrates its 15th anniversary with new seed deposits
- 2023-02-28 "Getting a product just right isn’t a matter of 'one size fits all'"
- 2023-02-22 Institute of Food Security produces first sequenced genome of year-round jackfruit
- 2023-02-21 New ToBRFV-resistant tomato seed varieties launched
- 2023-02-17 Eco-friendly businesses branch out in Iraq
- 2023-02-15 "Investments in WACCI can change Ghana’s status as world’s largest importer of tomato seeds"
- 2023-02-14 Public hearing held on opposition against a patent claiming sweet and hot peppers
- 2023-02-09 Two INSV-resistant Romaine lettuce varieties for US market launched
- 2023-02-09 EU: In-vitro plant gene editing technique excluded from GMO rules
- 2023-02-08 TomaTech and Nirit Seeds continue as Harmoniz
- 2023-02-06 "Our snack pepper delivers an evolution to the pepper category"
