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Over 80% of domestic fruit & veg at Russian retailer

Russian supermarket chain Dixy has announced their intention to strengthen their cooperation with Russian suppliers and actively increase the number of direct contracts in order to offer lower prices, ensure quality and improve availability to customers.



It is currently peak season for fruit and vegetable sales, and the retailer has said that their share of local and direct purchasing during this time of year currently exceeds 80%. The most popular products at the moment in terms of sales are bananas, potatoes and apples.

The company has said that cooperation with Russian suppliers is their top priority and that they are currently developing cooperation agreements with approximately 70 Russian agro holdings. They also plan on doubling the number of direct contracts in all categories within the next two years.

“The first six lines in the popular products rating at neighborhood stores are occupied by vegetables and fruit. Supplies of these products directly from the producer allow the chain to reinforce its control over product quality, as well as reducing costs by an average of 10%. This gives us the opportunity to offer our customers a wide assortment and the best prices in any season.” says DIXY Group Vice-President for Commerce Juan Giralt Silva.

According to FactSheet Russia from fruitandvegetablefacts.com, dated June 2016, Russian imports of fresh fruits and vegetables have declined sharply in the first half of this year. Due to the import boycott which started in August 2014, imports were down by 20% in the first half of 2015, with an additional decrease of 16% this year. In total, imports are down by one third - no less than 1.5 million tons.

For more information:
Anton Panteleev
Dixy
Tel.: +7 495 933 1450
Email: pr@hq.dixy.ru
www.dixygroup.com

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