Russians economise on fresh fruit and veg purchases

According to a 2016 Nielsen Company survey, more than 33 percent of Russian consumers have reduced purchases of fresh fruit and vegetables compared to the same period in 2015.

The survey, which took place during a 7-day period from June 29th to July 6th, questioned more than a 1000 Russian consumers in 30 cities with populations of greater than half a million people.

The Nielsen survey indicated that 33 percent of consumers have reduced purchases of fresh vegetables, while 43 percent of consumers reduced purchases of fresh fruit (44 percent reduced purchases of berries). According to the survey, more than 80 percent of Russian consumers indicated increasing prices as the main reason for the decline in fresh produce purchases.

Other respondents (15 percent) indicated that they were dissatisfied with the quality of the products or that they had increased their reliance on backyard production.

While the volume of overall purchases has fallen, more than 90 percent of survey respondents indicated that they are still purchasing fresh fruit and vegetables.

The most popular purchases include cucumbers (92 percent), tomatoes (91 percent), apples (81 percent), potatoes and onions (79 percent each), bananas (78 percent) and lemons (56 percent).


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