Red State-Blue State campaign

California Giant launches presidential election based campaign

California Giant Berry Farms is launching a two-month promotion this week to capitalize on a building buzz about and interest in the 2016 Presidential Election, as well as to inject some light-heartedness into a less-than-light spectacle. The company looks forward to using the timing and the ‘color coded’ campaign to raise awareness of the California Giant Berry Farms’ brand and berries (specifically strawberries and blueberries) while enhancing relationships with shoppers.

California Giant plans to execute a simple sweepstake with multiple winners that will entice shoppers to vote for their preferred ‘berry’ candidate while also collecting additional data from shoppers as they enter. The company has been building a large database of followers and plans to use this campaign as a way to fill in some data gaps with some shoppers and to continue to entice new followers as well as brand loyalists.

“Ultimately the promotion is focused on California Giant berries and building a stronger network of influencers and shopper contacts that help to continually improve ongoing relevant communication, while having a
little fun along the way”, says Cindy Jewell, VP of Marketing. The timing of the campaign also draws attention to the continued availability of their fresh berries during the fall and winter months.

Social media platforms will engage various audiences throughout the promotion beginning September 1, 2016 and staff will have some fun with unique hashtags, trending hashtags and topics associated with the 2016 Presidential election. Shoppers can enter to win one of several cash prizes offered via www.calgiant.com and all California Giant social platforms.

For more information:
Cindy Jewell
Vice President of Marketing
California Giant Berry Farms
Tel. (831) 728-1965 x258
Fax. (831) 728-0613 

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