- Breeding Trial Specialist
- Farm Manager Abu ADhabi
- Key Account Manager Canada and USA
- Export Sales Manager Europe Division
- Directors - New Zealand
- Nursery Production Manager Victoria Australia
- Technical Sales Consultant, Washington
- Export Sales Manager North America Exports
- Head Grower Hydroponic Greenhouse
- Account Manager – South-East Asia
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- "Honduras greenhouse park to become the largest producer-exporter in the Central American region"
- Netherlands: Codema Systems Group declared bankrupt
- Canada: Dutch holding company acquires Ontario Plants Propagation
- Autonomous robots can pick up to 25,000 raspberries per day
- 32 acres of high-wire greenhouse available for lease in Tehachapi, CA
"US: "Opinion leaders" can bridge gap between growers, consumers"
As consumers increasingly desire local food, opinion leaders can encourage others to eat healthier food and, in doing so, improve the local economy, according to new University of Florida Food and Agricultural Sciences research.
“Opinion leaders” are those who influence others via the respect they earn from those around them, said Alexa Lamm, associate director of the UF Center for Public Issues Education (PIE Center) and the leader of this research.
“Opinion leaders could be critical in bridging the gap between locally grown food and consumers. That’s important because local food sales totaled $6.1 million in 2012, up $1.3 million in four years, according to the U.S. Department of Agriculture. But another study showed only 7.8 percent of U.S. farms targeted local consumers.
“In this study, faculty and students at the PIE Center recently surveyed 1,023 people across the U.S. to identify which ones were “local food opinion leaders” and assess their roles in the local food movement. To gauge an opinion leader in this area, researchers asked participants to respond to statements such as “during the past six months, how many people have you told about the safe handling of food?”
“Results showed 15 percent of those surveyed qualified as “opinion leaders.”
“Then researchers asked questions to find out how opinion leaders can influence their peers when it comes to local food. Results showed opinion leaders value eating healthy foods; most agreed high-quality foods provide benefits to overall personal health and indicated that healthy eating should be a priority. Nearly 80 percent said they bought locally grown foods from a grocery store.
“Opinion leaders influence others in face-to-face settings and online forums,” said Lamm, a UF/IFAS assistant professor of agricultural education and communication and an Extension specialist. “They can be leveraged to market local events such as farmers’ markets, trade shows and more.”
“Opinion leaders can be leveraged by food event organizers interested in spreading the word by emphasizing how their events or functions bring communities together and how local food can have a positive influence on the local economy,” said Lamm, who has co-authored a new series of Extension documents on this topic, which can be found at http://bit.ly/2bwXj3q. “They also stress that local food can be good for your health.”
“In another new Extension document, opinion leaders preferred buying and consuming local food. They also value their social relationships within their communities. Therefore, researchers reasoned, opinion leaders should encourage local farmers to socialize more with their customers. Farmers markets are great places to do just that, Lamm said. Like community gardens, they serve as ideal gathering places.
For more information:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-05-24 Water-resistant paper brings plastic alternative
- 2022-05-24 Dirty LED fittings clean in no time with special cleaning cloth
- 2022-05-23 Robotic beehives might be the answer to declining bee populations
- 2022-05-20 Moisture control technology launches to extend shelf life of produce
- 2022-05-20 Mondipal introduces a new soft fruit crate
- 2022-05-19 Hebei Lantan: Our planters are good in drainage
- 2022-05-09 “TempU08 Disposable USB temperature data logger with LCD Screen is better at recording temperature changes during transport”
- 2022-05-06 Mom-approved snack boards for Mother’s Day
- 2022-05-04 Gideon launches Trey, the autonomous forklift for trailer loading and unloading
- 2022-05-03 Aurora: Our new circular array zigzag plant growth lamp improves energy efficiency by 25%
- 2022-04-28 Breaking down walls to introduce farming into existing buildings
- 2022-04-26 France: Innovations at Savéol
- 2022-04-19 Syngenta presents new colorful set of peppers
- 2022-04-19 Australia: Spinach recall issued over salmonella fears
- 2022-04-08 Amela wins the Fruit Logistica Innovation Award
- 2022-03-24 GrowArt: The market space for planting towers needs to be improved
- 2022-03-21 "We have introduced the Frigga 4G range of Real Time Data Loggers"
- 2022-03-14 Vertical Farms in containers - economic sustainability to be assessed before everything
- 2022-03-09 Malling Fruits reports big interest in everbearer strawberry
- 2022-03-04 What is the future of the Metaverse for indoor agriculture?