- Commercial Manager Spain
- Crop Farm Manager Sharjah
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Mexican plant breeder gets competitors on their way
This year, Mexican plant nursery PlantaNova bought a Flier Systems sowing line. They opt for the full line of the modular system: a tray filler, in order to save on substrate and to guarantee a more even growth, a drum seeder, in order to manage a good growth without expertly trained staff as well, a spreader, in order to protect the produce from the sun - the full version. With the sowing line, the entrepreneurs combat waste, and take the next step in quality. It's the first full line to be deployed in Mexico, and they use it to stand out from the rest. And what do they do with it? They open their company to growers who can learn how to work with such a line at PlantaNova. Then they can propagate at their own company and, when they buy such a machine, benefit from it from day one. Why? Why are they helping the competition with this?
The options of the new line shown at ExpoAgroalimentaria
A peek in the nursery
"Mexico is a big country," manager Pharis Rico explains. "Nobody can supply to everyone. Big Mexican nurseries aren't looking for a plant breeder. They want to propagate the plants in their own company. They don't have the expertise for that, however. We do have that know-how. Propagating a plant is like assembling a jigsaw puzzle: all the pieces need to fit together. We can help them with that." But doesn't Rico fear the competition? "We can choose: either we lose the client and thus turn him into a competitor, or we become a partner and we stay involved. For us, it's not about selling as many plants as possible, it's about doing business."
Rico has been working according to this vision since PlantaNova was founded in 2008. The company is a subsidiary of the Dutch Grow Group and is also a part of HortiConnect, a cooperative of Dutch companies that supply to the Mexican market. "It's a commercial initiative, but sales isn't the main goal. We are not competitors, so we can share know-how and help each other out. There are plenty of opportunities here." Rico is clear about those opportunities in the sector: those are in mid-tech. Only 5% of the Mexican acreage is high-tech, with the division between medium-high, medium-low and low-tech being roughly equal.
But the cooperation also extends within the Mexican sector. Right before Expo AgroAlimentaria, the most important Mexican horticulture trade show, a number of Mexican horticulture companies made an agreement with the government to work together in the coming years. "We are discussing the future of the sector. The government can support that by giving money to promote horticulture, for instance, but also by adjusting legislation. "The government likes to see a healthy sector, and there are opportunities. Through better consultation, we can move forward together."
Competitors playing table soccer together - where do you see that?
Orange vs green
Dolf Hogewoning at the opening of the cooperation
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-07-01 Beijing builds a test application scenario for cherry tomato harvest robots
- 2022-06-30 Ecobloom's technology aims to make indoor farming smarter
- 2022-06-29 How Vodafone IoT technology is serving up the perfect strawberry at Wimbledon
- 2022-06-29 Less work, more BERRYs
- 2022-06-27 De Bakker Westland chooses save pipe rail trolleys
- 2022-06-21 "Each country has its own particular way of working and challenges to deal with"
- 2022-06-21 Tomato harvesting robot GRoW wins GreenTech Robot Challenge
- 2022-06-17 Why a high-pressure fogging system?
- 2022-06-16 Meet Berry, the award-winning picking robot
- 2022-06-15 New lighting simulation designed with greenhouse growers in mind
- 2022-06-14 Lockdrives: Our 59-year-old motor is still in use today
- 2022-06-13 AU: Harvest gets smart as farmers turn to digital trackers to boost yield
- 2022-06-13 Arugga to start deploying pollination robots in Finland
- 2022-06-13 Autonomous cultivation is the holy grail for greenhouses; but what does that look like?
- 2022-06-10 Harvesting robot allows 24/7 harvesting and soon will monitor crops too
- 2022-06-10 New type of pipe rail trolley added to BeNomic line
- 2022-06-09 Tomato harvesting robot GRoW will officially be introduced at GreenTech
- 2022-06-09 Self-driving platform launched for robotic applications in greenhouse horticulture
- 2022-06-09 CAN: Ashish Kumar joins Plantech
- 2022-06-09 Analyzing pollen in the greenhouse with updated analyzer