"At first the tomato season did not look good. But in the end the tomato season did better than expected, with the exception of individual tomatoes. Due to certain climate conditions elsewhere, there was a great deal of demand in Europe. Things went well in the summer and most of the growers now look back on a good year," continues Hans. "The bell pepper market was doing better at the beginning of the season, but also did well in the fall. Cucumbers also had a good season. Spanish products came onto the market in time and the summer and fall demand was particularly good."
"The positive year gave the growers some time to rest. Everyone worked hard and put all their energy into their respective companies, and it is wonderful to see all that hard work paying off. Moreover, obligations to lenders can be met, which brings a sense of peace. I am positive about the future of Dutch horticulture and I do not buy into doomsday stories. In terms of climate and location, the Netherlands is in a good position, and that will not just disappear."
Open doors
"The positive year gave the growers some time to rest. Everyone worked hard and put all their energy into their respective companies, and it is wonderful to see all that hard work paying off. Moreover, obligations to lenders can be met, which brings a sense of peace. I am positive about the future of Dutch horticulture and I do not buy into doomsday stories. In terms of climate and location, the Netherlands is in a good position, and that will not just disappear."
Open doors
"I believe the partnerships, which are increasingly sought after, are positive. The agreements in 'Coalitie HOT' (HOT Coalition), between growers associations, Rabobank and the government under the leadership of Cees Veerman, can make a big difference," expects Hans. "In recent years most organizations have been focusing on their own companies. I hope now that more doors will be open so as to encourage social cohesion and respect for each other's views. There is a lot of work to be done in the areas of lobbying, advocacy, market access, market intelligence, etc."
"We have always sought cooperation. Currently, we are in talks with Best of Four regarding a possible merger. The leadership has agreed to the merger, but the final decision will be made in February by the growers. If we merge we will have many more opportunities in the market, in part due to a wider assortment of top fruit and other products, and more varied vegetable crops. This was not necessarily something that had to be done, but with this move we will be able to more widely serve our partners and customers," says Hans.
"2015 was a good year for Van Nature. As we move into the new year I do not expect much change in the crops and in those selling to the market. We are heading into the new year with confidence."
www.nature.nl
"We have always sought cooperation. Currently, we are in talks with Best of Four regarding a possible merger. The leadership has agreed to the merger, but the final decision will be made in February by the growers. If we merge we will have many more opportunities in the market, in part due to a wider assortment of top fruit and other products, and more varied vegetable crops. This was not necessarily something that had to be done, but with this move we will be able to more widely serve our partners and customers," says Hans.
"2015 was a good year for Van Nature. As we move into the new year I do not expect much change in the crops and in those selling to the market. We are heading into the new year with confidence."
www.nature.nl
