"In late 2013, PMA’s Executive Committee approved Cathy’s hiring as my successor with the knowledge of my intent to retire on January 31, 2017," writes Bryan in his letter. "Starting January 1, 2016, Cathy will oversee day-to-day operations of the association. As I continue in my role as PMA CEO, Cathy and I will work in close partnership. Then, on January 1, 2017, Cathy will assume the CEO role."
In addition to the ongoing advice and counsel Bryan will provide Cathy and staff as needed, his focus will include:
- Representing PMA at the association’s worldwide events
- Meeting with members one-on-one to help them get the most value from their membership
- Working with Center for Produce Safety Executive Director Bonnie Fernandez-Fenaroli to firmly establish its new governance processes and complete fundraising for the Campaign for Produce Safety
- Working on collaborative initiatives with United Fresh Produce Association and others
- Updating a history of PMA to help capture the institutional knowledge of long-time staff and volunteer leaders
- Leading the organization’s performance against benchmarks outlined in PMA’s strategic plan 2.0
- Serving as the primary contact between the Board of Directors and staff
- Leading PMA’s long-term growth and staff development to ensure the association continues to provide year-round, personalized value to members and industry
"I can’t wait to see how we grow in the next year and the decades ahead – because helping to grow businesses is what PMA does best," concludes Bryan Silbermann.