With the Indian agro chemical industry today mature enough to make long term investments, a number of players are talking about the need to make R & D investment a major part of their strategy. The use of low dosage, high potency agrochemicals is the way forward. Resultantly, many agrochemicals companies have come up with new products to enable farmers boost crop production, safety and quality. However, are these companies marketing their products well among their target audience i.e farmers? Are they paying enough attention to ensuring the products and the message of right usage reach the intended target? In India, where most of the farmers are illiterate and not even equipped to correctly decipher the directions or instructions for using the products listed on the product bottles, reaching out to them becomes all the more important.
Consumer durable manufacturers will tell you how advertising is absolutely crucial to the sale of their products. It is not enough to research, manufacture and distribute; communicating with the end users is equally important. This is what we mean when we propagate the concept of 'Servicing Every Bottle'.