G’s Group Spain

Company recreates 'mini-plantation' at Fruit Attraction

At this year's edition of Fruit Attraction, G’s Group Spain presented new varieties such as the red Gem and green Gem, as well as new formats in the celery category and the new continental onion variety. The company also doubled its stand size this year from 32m2 to 64m2.

With the specific goal of bringing the company and its principles of sustainability closer to professionals, G’s Spain’s Madrid-based team decided to bring part of their crops to the exhibition grounds and involve visitors in a virtual reality activity.

“We wanted visitors to feel the experience of being at one of our plantations. In this case a field of celery, where we were able to demonstrate the importance G’s Group Spain emphasis on quality; guaranteed quality across all our lines with on-site packaging to ensure maximum freshness”, said Aurélie Zogheib, Marketing Director of G’s Group Spain.

Although salad leaves are still the company's main product line, G’s Group Spain also produces and commercializes a European-wide range of mini-leaves, root salad (the which includes celery, its star product), tomatoes and citrus fruits.

The firm intention of G’s Spain is to continue its European growth plan, strengthening its position in the Spanish market and incorporating new business lines in the Middle East. Its ambition is to double its turnover in five years.

For further information visit www.gsgrupo.com.

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