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US: New Director role for Village Farms

Village Farms has announced that they have appointed Lyra Vance as the Director of Strategic Business and Sales Development, a newly created position for the company. Vance was previously with The Oppenheimer Group where she managed business development for national produce accounts and brands for the last 14 years. Vance was also the regional merchandiser for Transfresh Corporation, where she was responsible for the maintenance and expansion of Tectrol technology and usage in the Southeast region of the US.

Bret Wiley, Senior Vice President of Sales and Sales Operations for Village Farms commented, “We are extremely pleased to have Lyra on our team. Her highly respected reputation and experience in the Greenhouse Industry is well documented among both retailers and suppliers in our business community. Lyra will be a key contributor in Village Farms’ aggressive growth plans going forward.”

Vance will be based in St Petersburg, FL and begin her new role with Village Farms on November 16th.

For more information:
Helen L. Aquino
Village Farms
Tel: +1 407-936-1190 x312

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