Tokita Sementi Italia, the Italian subsidiary of Tokita Seeds in Japan, is expanding its tomato presence in the European market. While it will retain a focus on special, innovative seeds, the goal is to grow niche products into mainstream items.
“With this program in Sicily, we are working on new markets for Italy and export in Europe,” said Gregorio Padula of Tokita Sementi Italia. “In the past, our breeding program was based on what was selling in Japan. But it's different when you work in the European market. In order to get more sales, you need to get into what the market is here.” European standards are different from Japanese ones, and more than just taste characteristics have to be taken into account when designing a mainstream tomato.
“It might sound strange, but we're trying to make these niche markets bigger,” said Padula. “We hope to increase the market for our specialty varieties, but we also want to always bring something new when proposing varieties that are suitable for the European system.”
Tokita Sementi Italia Srl
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