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220 hectare organic grower Green Park:

Organic farming taking off in China

Amid a number of food safety concerns, organic products are finding their way to Chinese consumers. Green Park Huanggang Mining Agricultural Development is a large organic farm in Central China. Mr. Cheng, the manager of the farm, explains: “organic products are becoming popular in China. People are starting to pay more attention to the fruit and vegetables they eat and how these crops are produced. Our customers are concerned with their health. They buy our products because they know they are grown in a pollution-free environment.”

Green Park Huanggang has a website to inform consumers about organic farming. On the website, 'Grow Diaries' the company explains the growing processes of the different crops that are cultivated on the farm. People that want to spend a day in the countryside can also visit the farm and participate in tours organized by the company.

“We are one of the biggest organic farms in Central China. Throughout the year, we grow a number of fruits and vegetables. Our organic vegetable acreage occupies around 120 hectares and our organic fruit production covers 100 hectares. Our three main products are tomatoes, potatoes and sweet potatoes,” says Chen.

The products of Green Park Huanggang are sold in supermarkets at the South Coast of China. Trade is done via suppliers. “Our products can now be found in supermarkets in Guangzhou and Shenzhen. We are looking for business opportunities in Shanghai and Beijing. Compared to regular products, the price difference with organic products is not extreme. Therefore we can reach new customers relatively easily.”

“Eventually we want to expand our business abroad. For now, we are not actively pursuing this. We are still a young company and there are a number of risks in the industry. Our biggest risk are the unpredictable market conditions. Therefore we want to strengthen our local base and market position first.”
More information:
Mr. Cheng
Green Park Huanggang Mining Agricultural Development
Telephone number: +8613650384495
Wechat: 嘟嘟种果果
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