"Plants and vegetable cultivation from a financial perspective" was the central theme of the visit of employees of De Ruiter (Monsanto) to the central propagation center of Beekenkamp Plants in Maasdijk in the Netherlands.
The group, consisting mainly of representatives of the European financial departments under the leadership of Edwin Edwards, Global Vegetables and Asia Finance Lead, visited Beekenkamp to focus on the profitability of cultivation. Frank Vriends, Sales Manager Beekenkamp, explained the working methods within the Beekenkamp group, focusing on market trends and high risks. The openness and transparency on both sides was greatly appreciated by both parties.
After the impressive presentation of the Beekenkamp group and the subsequent discussions between the attendees, the team was given a tour of the Beekenkamp greenhouses, where De Ridder varieties could be seen.
