UK: Agrovista joins Euro-A-Pro

Agrovista UK Limited is pleased to announce it has joined the EURO-A-PRO organisation as a new partner commencing with immediate effect.
Euro-A-Pro is a joint venture originally created in 2009, between HOLDIS France and BSL Germany and now involves Agrovista UK covering the UK market sectors.
The 3 partner companies will work together in combined research across a broad portfolio, allowing for the development of new and existing products over a wider market. Working closely with suppliers and manufacturers, new technologies and techniques can be shared and brought to market more efficiently to help growers face the challenges within European farming. Utilising the expertise and the knowledge of the combined partners, growers will have access to far more specialist information to help them maintain and develop profitable farming systems.

Agrovista, as one of the UK’s leading suppliers, gives the opportunity for EURO-A-PRO to extend its geographical scope in the third largest EU market, after France and Germany and to provide coverage across the main part of North- Western Europe.
This expansion allows EURO-A-PRO partners to initiate new development projects in the field of plant protection, seeds, precision farming techniques and nutrition across a wider geographic and commercial area.

The main figures of EURO-A-PRO :
· 3 companies, with a strong presence in key countries :
- Actura-Holdis : Belgium, France, Netherlands
- BSL : Germany, Netherlands
- Agrovista : UK
· A substantial market share between 18 and 25 %, depending on countries and market segment
· A leading position in terms of purchase potential :
- Crop protection : € 850 Million
- Corn seed : 1.2 million commercial units
- Rape seed : 120 000 commercial units
- Sun flower seed : 40 000 commercial units
- Cereals seed : 80 000 MT
· A governance structure made up of the three partners :
- President ; Eric BARBEDETTE, CEO Actura-Holdis
- An executive committee : 
§ Chris CLAYTON, CEO Agrovista,
§ Denis COCHET, Marketing & Development, Actura-Holdis

There will also be an operational committee: This is made up from the marketing and business teams of each partner business.
· Denis COCHET, European marketing and development manager of Actura-Holdis will be responsible for the management of this new entity

For more information 
Agrovista UK Limited
Nick Rainsley, Head of Marketing,
T: 01328 700014
C: 07770 981 859
F: 01328 700014

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