US (GA): Pure Flavor debuts new booth with special guest at PMA 2015

Pure Flavor is gearing up to debut their new booth this month in Atlanta, Georgia. Taking place October 24-25, Pure Flavor can be found at booth #4575, the ultimate Fresh Summit destination. The new open concept booth will unveil the start of the company’s brand revitalization project and will be featuring living plants used to produce greenhouse vegetables, new product concepts and Atlanta’s renowned chef, Asha Gomez.

“We are excited to be showcasing our first stage of rebranding at the PMA this year.” says Matt Mastronardi, CMO of Pure Flavor. “The refreshed new look represents the outside-of-the-box thinking we have set out since day one. It is our commitment to provide innovative products like our Living Lettuce and to find fresh and unique ways to stimulate engaging marketing initiatives for our consumers.”
Pure Flavor attendees will see how these products started, the whole growing process, from baby plants to final products, and then have the opportunity to fill up on flavor with inspired apps and hors d’oeuvres from Chef Asha Gomez.

Chef Gomez’s restaurant, Spice to Table, was recently listed as one of GQ Magazine’s 25 best new restaurants in America. She is best known for blending flavors from South India with those of the Southern US. Chef Gomez will demonstrate the versatility of Pure Flavor vegetables with some exclusive products taking the spotlight, like Living Lettuce and Marzanito™ in her dishes. “We’re not just bringing packaged products to the booth, we’re bringing an experience!” says Mastronardi.
Pure Hothouse Foods is a grower, shipper and marketer of greenhouse grown vegetables and other innovative product lines such as Living Lettuce and Veggie Snack Packs sold under the Pure Flavor brand. The Pure Flavor team is proactive and consumer-driven, ready to bring superior service and the freshest, most flavorful products to market across North America.
For more information
Pure Flavor Team
T: 519.326.8444

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