- Head Grower Greenhouse Canada
- Post Entry Quarantine Facility Manager
- Economic Policy Officer Agri-Tech Kentucky
- Licensing Manager North America
- Junior Sales Executive
- Fruit Breeder/Trait Discovery Scientist
- General Manager
- Regional Sales Manager – DACH Region
- Country Manager – Italy
- Country Manager – Spain
Top 5 -yesterday
Top 5 -last week
- “Black growbags could benefit vegetable crops as well”
- Latvia: First greenhouse to grow cucumbers under LEDs uses landfill waste to produce energy
- "Moisture is the big danger in the next two months"
- US (OH): 80 Acres Farms makes layoffs as tech job crunch continues
- "Even light intensity at every spot in the greenhouse"
Top 5 -last month
- How farmers are cutting out supermarkets
- Higher light transmission and lower heat demand with double foil greenhouse
- Combining vertical farming and greenhouse horticulture to decentralize lettuce production
- 30MHz declared bankrupt, curator 'optimistic about restart'
- Fresh produce chain hit by Lakeside Produce’s bankruptcy
Malaysia: Premium fruit key for MBG
“The mindset of the consumer is changing so that fruit is now something that is eaten every day,” said Thomas Lee of MBG. “Demand is growing, especially among the younger generation.” Although the stock and pricing of fruit varies from location to location, MBG's most popular products are grapes, apples, oranges, mangos, cherries, plums and nectarines sourced from the United States, South Africa, Australia, New Zealand, Chile, Pakistan, India, Thailand, China and Egypt.
“Each country has its own regulations about shipments of fruit, but one thing that is good about Malaysia is that the government encourages all imports,” said Lee. “This means we can always get fruit from countries that have good quality at good prices.” When buying fruit from wholesalers for their 28 locations, Lee added that they make sure to get only the freshest products.
“When we talk to our wholesalers, we tell them we want grapes that come in by air,” said Lee. “That's what makes us different.” That difference is conveyed to the consumer in the form of readily-available samples that showcase the difference in quality between fruit from MBG and fruit from competing retailers.
“The promise is that freshness is there,” said May Liew of MBG. “We'll do promotions and events to encourage consumers to buy more fruit, and freshness is most important.” Pricing and selection is tailored to what consumers in different locations want. Grapes, for example, appeal to price-conscious buyers because they come in many varieties at different price points. Cherries, on the other hand, will typically sell better in more affluent areas because the most prevalent cherries are high-quality ones from California, and that fruit commands strong prices. But whatever the price point, MBG strives to provide the best quality.
“The expectations of consumers are high,” said Lee. “They don't just want low prices, they are also looking for quality and taste.”
For more information:
MBG Fruits Sdn Bhd
Tel 0060 6148 86020060 6148 8602
Mob 0060 1224 706970060 1224 70697
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-01-27 Investigating the right plant spectrum on Chinese medicinal crops
- 2023-01-27 NL: Future Crops goes bankrupt
- 2023-01-27 Cascades launches new eco-friendly packaging for fresh fruits and vegetables
- 2023-01-27 Italian vegetable harvesters are partnering with the Netherlands
- 2023-01-27 Growy acquires assets and team of Kalera International (&ever)
- 2023-01-27 Avedon joins Kind Technologies’ growth journey within the horticulture greenhouse market
- 2023-01-27 Farm Credit Canada is the lead investor in the Global Pioneer Fund
- 2023-01-27 Stolze moves to new shiny headquarter
- 2023-01-27 CAN: Land Betterment acquires 50% ownership in greenhouse operations
- 2023-01-27 Israeli startup growing ready-to-eat duckweed-based green for daily intake
- 2023-01-27 Village Farms raises $25 million
- 2023-01-26 Bakker Belgium introduces first e-truck in Belgium
- 2023-01-26 Dutch greenhouses make place for houses
- 2023-01-26 Eureka Sunrise wins superior taste award for BerryWorld
- 2023-01-26 Paper bag for naturally moist soil
- 2023-01-26 Japanese plant-based ingredients startup gets investments
- 2023-01-26 New Finnish website launched to link global fresh produce buyers
- 2023-01-26 Church collaborates with Muslim Aid to build 2,720 greenhouses in Bosnia
- 2023-01-26 Kevin van Berlo to Mexico for BVB and love
- 2023-01-26 70 years of Ridder: "In fact, we still apply the same vision as my grandfather"