US: Local is the new black

Did you know that local is the number one demand trend for produce? This article paints a bright picture for local's future. Here's a summary:

Hartman: ‘Local’ could topple ‘organic’ & ‘natural’ on labels
By Maggie Hennessy, 03-Aug-2015

Foods and beverages carrying a 'local' label appear poised to become the leading symbol of trust and transparency to consumers as the authenticity halo of such terms as 'organic' and 'natural' lose momentum, claims market analyst The Hartman Group.

• Local Trumps Organic: Consumers feel local is more important than organic, which "stems largely from its ability to connect the consumer to the producer"
• Not Local? No Thanks: "Consumers tend to believe that local producers and small farmers have more integrity and are deeply invested in their products' quality"
• Greener is Better: "Local is also seen to minimize carbon footprints by providing less fuel for transport -- not to mention the perceived positive impact on taste and even nutrition"

This article was published in the Bright Farms newsletter. For more information, visit

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