Business-to-business publisher and event management company Great American Media Services has announced its acquisition of Scranton Gillette Communications' Horticulture Group, including two magazines, Web properties and two events for the garden retail and greenhouse production industries. Greenhouse Product News, Lawn & Garden Retailer, Big Grower Executive Summit and the Plant Health Management Conference will join Great American Media Services' portfolio of publications, Web properties and events effective immediately.
"We're very excited to introduce these industry-leading publications, events and top-notch team to our growing business," said Matt McCallum, CEO of Great American Media Services. "With a strong foundation already established in both the retail and agriculture industries, these new assets are the ideal complement to our existing publications and services. We look forward to creating exciting new opportunities among them for the benefit of the customers and the industries they serve."
The existing leadership, sales and editorial staff for both publications will continue in their roles and work closely with the management, circulation, design, marketing, events and support staff of Great American Media Services to ensure a seamless transition and uninterrupted customer service to advertisers, readers and event attendees.
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