Fresh fruits and vegetables are quickly joining the ranks of the most profitable and rapidly growing segments of online shopping. While still a relatively new entry in the United States, the report indicates that the segment is growing and could reach as much as $25 billion dollars by the year 2023. The new report by Rabobank’s Food & Agribusiness Research and Advisory group (FAR) titled “Online Produce-Potential Winners Act Early” goes on to examine what opportunities the fresh produce supply chain has to impact the e-grocery channel.
Roland Fumasi, Senior Analyst with FAR says that these opportunities are really surrounding the changes caused by e-grocery. “Members of the fresh produce supply chain are going to have an opportunity to become early solutions providers for many e-grocers,” said Fumasi. “Those that help e-grocers achieve their goals will reap the benefits of this quickly growing channel.” The report goes on to outline the four key areas of change caused by e-grocery; Greater Retail Control Online, New Core Competencies at Retail, Virtually Unlimited Space, Lower Consumer Search Costs.
One of the main reasons fresh produce is expected to gain significant attention is due to the fact that in brick and mortar stores, produce is typically one of the highest gross margin items and a large contributor to net profit. “It is early yet in e-grocery adoption in the US,” says Fumasi. “That said, current retail players are increasing investing in e-commerce models and are driving the grocery sector toward a supply side tipping point. Progressive produce suppliers can take advantage of this and gain market share not only online, but in traditional channels as well.”






Announcements
Job Offers
- Retail Key Account Manager
- Sales Representative Southeastern US
- Bedding and Perennials Sales Manager Europe
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
- Manager Operations & Logistics
- Vegetable Advisor (Permanent)
- Horticultural Commercial Director
"Tweeting Growers"
Top 5 - yesterday
- 10% increase of tomato production in the new Looije greenhouses
- AU: Provenance Propagation construction close to completion
- Busy days at GreenTech Americas 2023 in Mexico
- Indoor growers fight pests and diseases with LED lighting
- "If you don’t focus on the plant, you cannot develop the tech to be successful”
Top 5 - last week
- 10% increase of tomato production in the new Looije greenhouses
- How growers boost crop yields with greenhouse film EVO AC®
- Stronger plants & higher production with autonomous growing in Mexico
- AU: Provenance Propagation construction close to completion
- Thanks to air-conditioned greenhouses, Emirati producers can grow tomatoes during 45 °C summer
Top 5 - last month
- Japanese Berry Pop fresh strawberry seeds now available for global markets
- 10% increase of tomato production in the new Looije greenhouses
- Kuwait: Aeroponic greenhouse to continue country's effort to cut down import
- A greenhouse full of cherry blossoms in Hungary
- Combining aquaponics and hydroponics in a 2 hectare Bahrain facility
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-23 New slicing tomato on the market
- 2023-03-23 Organic grower introduces Italian sweet peppers
- 2023-03-13 Gilfresh Produce bringing ‘Fresh Value’ to the market with Aldi Ireland
- 2023-02-13 Tesco no longer stocks yellow peppers due to supply challenges
- 2023-02-10 Aldi and Lidl are investing big to win the ‘hearts and minds’ of British farmers
- 2023-02-08 Strawberry boxes for Valentine's Day soon on the shelves
- 2023-01-23 Gradient arrangements of food highlights biodiversity not often seen in supermarkets
- 2023-01-12 Photo report: three Israeli supermarkets' fruit and vegetable sections
- 2023-01-12 AU: Coalition scrapped pesticide monitoring program that found residues 90 times the limit on strawberries
- 2023-01-09 Want the latest German retail fruit and vegetable weekly prices on Mondays at 11:30 a.m.?
- 2023-01-02 The 13 best songs about fruit of all time
- 2022-12-12 Austria: Vertically farmed lettuce grown in Italy, served few hours away
- 2022-10-10 Premium salad kits now available across the Midwest and East Coast
- 2022-10-05 Aldi takes fourth place in UK grocery market in 2022 as 3.1 million shoppers switch to the discounter
- 2022-09-14 Heatwave affects US supermarkets' produce sections
- 2022-09-06 "The pink tomato from Barbastro can be found in supermarkets throughout all of Spain"
- 2022-07-22 UK consumers are starting to doubt the quality of supermarket foods
- 2022-07-21 The “AirBnB” of indoor farms: Modern fresh food distribution using indoor farm as a service
- 2022-07-12 Sweden: Vertically cultivated salad now sold at online food platform
- 2022-07-11 France: Carrefour joins forces with NOUS anti-gaspi