In 2016 a new trade show for the horticulture sector will take place in Kalkar, Germany; Hortivation. The trade show concept was announced this morning by the organization of the IPM Essen. The first edition of the show will take place simultaneously with the Flower Trials: from 13 to 15 June 2016.

The show will focus on making a connection between the consumers, trends, communication, fashion, lifestyle and horticulture. The show aims at presenting complete marketing concepts that should enhance sales of horticultural goods.

Tomorrow we will have more news on the new trade show concept Hortivation