Dutch growers featured in new Albert Heijn videos
The retailer has been focusing on fruits, vegetables and growers throughout the year. Several campaigns pay attention to seasonal vegetables and their origin. The TV commercials portray various growers.
More retailers are paying regular attention to the origin of fruits and vegetables. Retailer Jumbo for instance, publishes a growers video every few weeks, though these aren’t part of a specific campaign. Plus, another Dutch retail chain, also pays attention to fruits and vegetables. In spots they give consideration to the Filling or Feeding campaign by television presenter Wilfred Genee.