In a new series of videos, Dutch retail chain Albert Heijn puts growers in the spotlight. Under the name "Check the source of ..." Albert Heijn has started filming growers of radish, Tasty Tom tomatoes, lettuce, blueberries, strawberries, Sweet Eve raspberries and carrots. The videos retrace the route from store to nursery, and the videos are posted on the YouTube channel of Albert Heijn. In the videos, the freshness of the produce is emphasized.
Year round
The retailer has been focusing on fruits, vegetables and growers throughout the year. Several campaigns pay attention to seasonal vegetables and their origin. The TV commercials portray various growers.
Retailers
More retailers are paying regular attention to the origin of fruits and vegetables. Retailer Jumbo for instance, publishes a growers video every few weeks, though these aren’t part of a specific campaign. Plus, another Dutch retail chain, also pays attention to fruits and vegetables. In spots they give consideration to the Filling or Feeding campaign by television presenter Wilfred Genee.
Announcements
Job Offers
- Senior Agronomist/Horticulturist and Agronomy/Horticulture Manager
- Growers & Assistant Growers
- Plant Biologist
- Ripening Officer Bananas / Exotics
- Grower and Nurser
- Farm Manager
- Floriculture Production Planning Manager
- Agricultural Mechanic / Crop Sprayer Operator
- Technical Services Manager
- Quality Controller
"Tweeting Growers"
Top 5 -yesterday
- Yuksel Seeds expands its presence in China
- Berry farm cluster model from Panama to the globe
- Cloth washer thoroughly cleans shredded cloth during crop changes
- In eight years, Ranjit Singh has become one of New Zealand’s largest telegraph cucumber growers
- Organic grower and shipper celebrates 10 Years of Fair Trade certification
Top 5 -last week
- Top tips for growing lettuce in a greenhouse
- UK: Grower reduces greenhouse temperature by more than 6°C during heatwave with no cooling, fog systems
- New packaging for hydroponic fertilizer launched
- Taking the wisdom from indoor farming and bringing it into greenhouses
- "Kawaguchi tomato variety good option for consumer, but also good for the grower"
Top 5 -last month
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Other news in this sector:
- 2022-08-16 Angelique Chen designs device to simplify small-space farming
- 2022-08-16 Berry farm cluster model from Panama to the globe
- 2022-08-12 US: Larry Ellison is feeding Hawaii from his high-tech hydroponic farm on Lanai
- 2022-08-12 Technology upgrades and a brand refresh for Australian strawberry producer
- 2022-08-12 Special restaurant experience: 3D visualization of the food's journey to your plate
- 2022-08-11 James, Jack and the 13 feet cucumber plant
- 2022-08-10 UK: "Now into its 16th season, this site is still extremely efficient"
- 2022-08-09 How Singapore is turning multi-story car parks into farms
- 2022-08-09 Italy: New 2 hectare project makes products available all year round
- 2022-08-09 Dutch Berries: 20 hectares of high-tech strawberry cultivation
- 2022-08-08 Japanese strawberry grower increases production thanks to hanging kit
- 2022-08-08 IE: Boyne Valley community greenhouses helping to feed the hungry
- 2022-08-08 NZ: Downsizing crops, but passion for tomatoes remains strong
- 2022-07-22 Belgium: "In comparison to last year, we’ve doubled production, as well as our revenue"
- 2022-07-22 China: New demand for leafy vegetables brings opportunity to the industry
- 2022-07-21 China: Looking into a 73 hectare greenhouse park
- 2022-07-19 How plants are cooling greenhouses during the heatwave
- 2022-07-14 US (NY): Food trends are driving the demand for specialty mushrooms
- 2022-07-12 German retailer Kaufland and horti-family Reichenspurner open new greenhouse
- 2022-07-11 "New farms start operating by the end of the year"
