Now in its third month of touring eastern North America, NatureFresh™ Farms’ #GreenInTheCity Tour is making a positive impact with its mobile greenhouse on both sides of the border. After touring through New York, Ohio, Indiana, Pennsylvania, and New Jersey, the tour will be making stops in the company’s home region of Windsor-Tecumseh at Zehrs (Friday, Aug 14), Kingsville Zehrs (Sat, Aug 15), and Sarnia Real Canadian Superstore (Sun, Aug 16) this weekend.
“The Greenhouse Education Center (GEC) has been visiting new cities each week since early May,” said Chris Veillon, Director of Marketing. Working with a variety of national retailers in the USA & Canada, the Greenhouse Education Center has been met with rave reviews by both retail partners and consumers. “The GEC gives the consumer a first hand, up close and personal experience with greenhouse vegetables. They get to not only see real vegetables growing but also learn how we grow with a non-soil based growing medium, how we use a pressurized irrigation system to feed the plants, and learn why we use energy screens to protect the plants & their environment," said Veillon. Equipped with big screen TVs airing different videos about the GEC and how NatureFresh™ grows, one of the biggest attractions for kids is the live bumble bee eco-system that NatureFresh™ has created as part of the mobile greenhouse.
In addition to learning about how greenhouse produce is grown, customers get to sample fresh tomatoes as part of each event. Served raw and in prepared recipes, the NatureFresh™ Demo Station in the store is staffed by the company’s Corporate Chef, Henry Furtado. Furtado not only talks about how the recipe is made & its various nutritional benefits but also has been known to walk the store with interested consumers as a personal shopper. Furtado helps pair together the right accents to create flavorful recipes at home using fresh tomatoes, bell peppers, and cucumbers.
With the goal of educating people about the benefits of greenhouse grown produce, consumers are walking away from the Greenhouse Education Center better informed to make savvy buying decisions going forward. When leaving the store, many customers have made a point of coming back to the NatureFresh™ team to make sure they knew they had impacted their buying decisions in a positive manner.
Over the course of the last 3 months, the Greenhouse Education Center has not only visited retail store locations but also visited major metropolitan city center’s for community access and attended summer camps for kids. The GEC has also been featured on GlobalTV, The Weather Network, and CityTV’s “Breakfast Television” show in Toronto a few weeks ago.
The #GreenInTheCity Tour is scheduled to continue on well in to the fall visiting major cities and retailers across the mid-west.
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