Two new fresh salad lines launched at Costco

FiveStar Gourmet Foods has launched two new gourmet salad lines: Simply Fresh Organic™, featuring non-GMO, Certified Organic ingredients and Simply Fresh Gourmet™, featuring non-GMO conventional and organic ingredients — both with no artificial ingredients or preservatives. Both lines are now available at Costco.

"We created these two salad lines to fill a major void in the marketplace for affordable gourmet salads. Our retail partners were also asking us to combine our restaurant quality expertise with our organic capabilities for the fresh salad segment. We responded with a great lineup of salads, and the corresponding consumer response has been overwhelming, with sales significantly outpacing our initial projections.

"We collaborated closely with Costco to customize products that their members would love. We’re a culinary driven company with a team of culinary professionals that are continuously pursuing the best dining experiences possible. Combining our love for great food with Costco’s understanding of consumers’ tastes created a perfect pairing," says founder and CEO Tal Shoshan, himself a classically trained chef.

Shoshan summed it up: “While developing our new Simply Fresh salad lines for Costco, we realized it wasn’t a complicated process. We start in the fields with fresh, clean ingredients, capture that freshness, and deliver it overnight to their stores. It’s not rocket science, it’s Simply Fresh”.

For more information:
FiveStar Gourmet Foods
Tel: +1 (877) 546-8763

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