Vision Produce Company has announced the debut of their own grower direct deals that encompasses a year round program with fields in Sinaloa, Sonora and Baja Mexico in addition to southern California.

The first harvest was shipped this week and included Jalapenos, Pasilla, Serrano, Caribe and Tomatillo. In the spring, we will be adding Habanero and Manzanos to complete the full line offering. All varieties will be packaged under the California Chile Company and the Rodriguera Farms labels.

Donald Souther Vice President of Marketing and Sales Development stated,” This was the next natural evolution in our ongoing goal to get closer to the source. With the growing popularity of chili peppers, it was important for us to have our own product controlled from seed to distribution.” Souther added, “ This will allow us to have complete control over quality and availability to best service our growing customer base. Certified Food Safety will accompany both labels as an additional feature.

For more information:
Donald Souther
Vision Produce Company
Tel: +1 213-622-4435
Fax: +1 213-622-0004